tag:blogger.com,1999:blog-11770100942053036792024-02-06T18:13:52.099-08:00Ms.BallyhooTips to help you effectively promote
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your business through social networking...Ms.Ballyhoohttp://www.blogger.com/profile/16231820368958809911noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-1177010094205303679.post-6563372409238164262011-11-01T02:58:00.000-07:002011-11-01T02:59:24.096-07:00Patience IS a virtue<embed flashvars="audioUrl=http://www.fileden.com/files/2011/11/1/3217766//podcast.mp3" height="27" pluginspage="http://www.
macromedia.com/go/getflashplayer" src="http://www.google.com/reader/ui/3523697345-audio-player.swf" width="400"></embed><div class="blogger-post-footer">Ms.Ballyhoo is the work of Narelle Glanfield for Web206 @Curtin Uni 2011 SP3.</div>Ms.Ballyhoohttp://www.blogger.com/profile/16231820368958809911noreply@blogger.com0tag:blogger.com,1999:blog-1177010094205303679.post-3258289055165676342011-09-27T19:19:00.000-07:002011-10-23T22:28:35.718-07:00Watch your P's and Q's!<div style="text-decoration: none;"></div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">In an <a href="http://www.smh.com.au/technology/technology-news/facebook-tracks-you-even-after-logging-out-20110926-1ksfk.html">article by Asher Moses</a> this week, it was revealed that Facebook has a dirty secret- they track your every movement on the web, even when you've logged out of the website. Which poses the question what do you have to hide about your online activity? What sort of digital footprint have you created and how could it effect your business?</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">Did you know that everything you have ever done on the web is preserved in archives that</span></div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">are easy to <a href="http://www.readwriteweb.com/archives/8_tools_to_track_your_footprin.php">access with tools</a> like <a href="http://www.bibalex.org/isis/frontend/archive/archive_web.aspx">The Wayback Machine.</a> Most people don't have <a href="http://www.kaushik.net/avinash/web-analytics-visitor-tracking-cookies/">cookie tracking software</a> like Facebook does, however should your audience or customers Google you, they can find out all sorts of things; not only about you, but your business and gain an insight into who you are.</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">Have you been negative about a competitor? Sworn and vented in a status update on a bad day? Joined and been active on pages, groups and forums that may once have been totally appropriate, but now are completely opposed to the image and business you are trying to build? It's all there in archives and its what makes up your digital footprint for all too see.</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">When your trying to conduct or promote business online its important to remember that if your customers are savvy enough to find you online, they're savvy enough to Google you. The web isn't a private place, so make sure you have a distinct demarcation line in your own mind between the use of your personal persona and the use of your business persona. </span> </div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial,sans-serif;"><span style="font-size: large;"><b>What you can do</b></span></span></span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">Have separate log-ins and usernames that are completely different for each persona. And for your private persona utilise as many privacy settings and options as you can, so that meaningless stuff doesn't end up offending people that were never meant to read it. Don't post negativity on your business pages, or your personal opinions, save that for your personal pages.</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">Facebook has now <a href="http://www.heraldsun.com.au/technology/facebook-to-fix-privacy-breach/story-fn7celvh-1226148509144">agreed to stop tracking their users.</a> However their actions generated masses of negative publicity. They're a big enough 'business' to be able to survive, but if in a situation where <a href="http://businesstraining.com/resources/ethics-examples-the-bad-news-is-a-bad-publicity/">bad press</a> or word of mouth got out about you or your business, <a href="http://www.slideshare.net/ervler/negative-publicity-how-people-process-it-and-how-brands-should-respond-to-it-kyle-findlay-alice-louw-5782125">would you survive</a>?</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">Think <a href="http://library.thinkquest.org/trio/TTQ02189/nike.htm">Nike</a> using child labour, <a href="http://www.compassionatespirit.com/McDonalds-Lawsuit-article.htm">McDonalds</a> using beef fat to fry their 'vegetarian' fries. Can you think of any others? How do you feel about what Facebook has done? How would you deal with it if it were you?</span></div><div class="blogger-post-footer">Ms.Ballyhoo is the work of Narelle Glanfield for Web206 @Curtin Uni 2011 SP3.</div>Ms.Ballyhoohttp://www.blogger.com/profile/16231820368958809911noreply@blogger.com2tag:blogger.com,1999:blog-1177010094205303679.post-2974372385477667392011-09-23T19:05:00.000-07:002011-10-23T22:30:01.886-07:00How to Ballyhoo..<div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">We all have talents, gifts and abilities that are interesting to others and marketable. Whether its a blog written in your spare time or a product that you lovingly make. </span> </div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">Not everyone can afford to hire Sales Reps to peddle their wares, or the over heads of a shop front . Rotary, Toastmaster, Lodges of different sorts and sporting groups and womens auxiliries </span><span style="font-family: Arial,sans-serif;">were once the social network through which connections were made and businesses were promoted. </span><span style="font-family: Arial,sans-serif;">less and less do we have the time to attend traders association meetings, join clubs and community groups to promote ourselves through</span><span style="font-family: Arial,sans-serif;"> </span><span style="font-family: Arial,sans-serif;">and likewise, customers don't have time in which to seek you or your services out on the net. This is why a social media marketing strategy is a must for modern business. <a href="http://www.network-marketing-business-school.com/history-of-network-marketing.html">Network marketing</a> or <a href="http://au.linkedin.com/">marketing yourself through a network</a> has been the first step to a successful business since business began.</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">But how do you separate yourself from the rest of the information out there? How do you make yourself stand out so you don't become more of the </span><span style="color: navy;"><span lang="zxx"><u><a href="http://prosintraining.com/ssm/2011/04/breaking-through-the-white-noise-2/"><span style="font-family: Arial,sans-serif;">whitenoise</span></a></u></span></span><span style="font-family: Arial,sans-serif;"> and static? </span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">Effective promotion via social networking can be tricky...and </span><span style="color: navy;"><span lang="zxx"><u><a href="http://en.wikipedia.org/wiki/Word-of-mouth_marketing"><span style="font-family: Arial,sans-serif;">word of mouth</span></a></u></span></span><span style="font-family: Arial,sans-serif;"> is still arguably the most effective means of promotion around. Your </span><span style="color: navy;"><span lang="zxx"><u><a href="http://en.wikipedia.org/wiki/Mission_statement"><span style="font-family: Arial,sans-serif;">mission</span></a></u></span></span><span style="font-family: Arial,sans-serif;"> should you choose to accept it, is to combine the two. A customer has more faith in the opinions of their friends than they do in you or your product. So lets make that work for you. Lets earn their trust and let them convert their friends for you.</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">There are so many <a href="http://www.businessballs.com/business-networking.htm">hints and tips</a> sheets on how to <a href="http://www.bni.com/">effectively social network</a> on the web, that you could spend hours researching what works best for your audience and still not find what you're after. Especially if you're not exactly sure who your audience is or what your goals are. </span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"> <span style="font-family: Arial,sans-serif;">I'll save you time and effort by putting down what I have learnt by doing the hard yards myself, so you can learn from my experiences. I can't teach you to convince those that aren't in your target audience to buy from you, but I can help you learn to target your actual audience more effectively. I can show you how to</span><span style="color: navy;"><span lang="zxx"><u><a href="http://dictionary.reference.com/browse/ballyhoo"><span style="font-family: Arial,sans-serif;"> ballyhoo</span></a></u></span></span><span style="font-family: Arial,sans-serif;">.</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">You may not be able to please all the people all the time, but you sure can social network effectively with a little thought.</span></div><div class="blogger-post-footer">Ms.Ballyhoo is the work of Narelle Glanfield for Web206 @Curtin Uni 2011 SP3.</div>Ms.Ballyhoohttp://www.blogger.com/profile/16231820368958809911noreply@blogger.com0tag:blogger.com,1999:blog-1177010094205303679.post-3927351252591414002011-09-13T20:50:00.000-07:002011-10-24T20:50:09.147-07:00Why Ballyhoo?<div style="margin-bottom: 0cm;"></div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">One day I decided it was time to expand my audience and get my products out to the world. The internet was there so why not use it as a resource. I thought it would be as simple as putting the photos and descriptions out there and people would flock to my wares. Right? Wrong.</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">I set up pages and started trying to build a network and to get people to buy from me. I joined every <a href="http://www.workathomemums.com.au/wahm_business_directory.html">WAHM </a>(Work at home mum) <a href="http://www.motivatingmum.com/">website</a> and<a href="http://wahm.forumwise.com/forum.html"> forum</a>, 'liked' and joined pages </span> </div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">for pages similar to mine and began posting, tweeting and updating </span> </div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">statuses driven by the want to succeed. </span> </div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">And- nothing happened.</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">I got some followers, but it didn't translate into sales. I tried to find out how other running pages like mine were promoting themselves to no avail. I acknowledged every comment or like on my pages, and again nothing. Unsure what I was doing wrong, I began to cross promote each of my pages through my other pages. I didn't even realise I was <a href="http://www.artbizblog.com/2011/07/spamming.html">spamming</a> my potential marketing network.</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">One day I got a message from a friend “Don't be offended but I'm removing your pages from my news feed. I love your stuff, but there are just too many messages. If anything happens or you make something new you think I need to know about email me the info!” </span> </div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">This led to an epiphany, which was that I didn't know what I was doing. I was exhausted from all the tweeting, updating and posting, friend requesting, joining and liking and it had gotten me nowhere. The networking forums and sites did nothing but get people to 'like' my page with no further interactions. </span> </div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXNN44fn801AojD_YOfQyWcbtisvLJg5xUKzUTVksG-YO-ZpT2p51nus2puRtvr9o-nOB1QR9CvCZ_QbfifLjUkOsVQoedlbnWQys-8gWgTW5Uo5THfJJxiNZGqUr-DzgG2H7mcWum2vg/s1600/frustration.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXNN44fn801AojD_YOfQyWcbtisvLJg5xUKzUTVksG-YO-ZpT2p51nus2puRtvr9o-nOB1QR9CvCZ_QbfifLjUkOsVQoedlbnWQys-8gWgTW5Uo5THfJJxiNZGqUr-DzgG2H7mcWum2vg/s200/frustration.jpg" width="166" /></a><span style="font-family: Arial,sans-serif;">Confused, I closed my pages temporarily and observed. How often people posted. What they posted. The things that my friends and I took notice of and the things we got rid of from our news feeds, notifications and messages without reading.</span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">I re-opened my page and applied everything I had observed and it worked! <a href="http://www.convinceandconvert.com/social-media-strategy/are-you-slow-enough-to-succeed-in-social-media/">Patience is key.</a></span></div><div style="margin-bottom: 0cm;"><br />
</div><div style="margin-bottom: 0cm;"><span style="font-family: Arial,sans-serif;">I want to use those observations to help others avoid the frustration and self doubt I went through. Social media marketing is not as easy as you think it will be, but it doesn't have to be hard either.</span></div><div class="blogger-post-footer">Ms.Ballyhoo is the work of Narelle Glanfield for Web206 @Curtin Uni 2011 SP3.</div>Ms.Ballyhoohttp://www.blogger.com/profile/16231820368958809911noreply@blogger.com0